ac milan art direction


This art direction positions AC Milan as an identity built on dominance, legacy, and intimidation. Inspired by their historic reign in the UEFA Champions League and Serie A, the visuals transform the team into a symbolic threat where every match feels like entering enemy territory. The goal is to evoke power and strength through the use of visual elements, gradients, and textures, creating a world defined by dominance.
deliverables


-branding + Art Direction
-social media templates
-Lineup & substitution templates

-Stadium Signage
-textures
Social media gameday graphics
welcome graphics 
Stadium visual mockups

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