ELECTROLIT
Through thorough research on Electrolit electrolyte drinks and a careful analysis of the sporty, active lifestyle culture, I developed a rebrand aimed at a younger, athletic audience. This rebrand features visually appealing, well-coordinated color schemes for each flavor, all while maintaining the essence of the new brand identity.
Through thorough research on Electrolit electrolyte drinks and a careful analysis of the sporty, active lifestyle culture, I developed a rebrand aimed at a younger, athletic audience. This rebrand features visually appealing, well-coordinated color schemes for each flavor, all while maintaining the essence of the new brand identity.
DELIVERABLES
-LOGO DESIGN
-VISUAL IDENTITY
-BRAND IDENTITY
-LOGO DESIGN
-VISUAL IDENTITY
-BRAND IDENTITY
PROBLEM
Electrolit currently feels outdated and doesn’t attract a lifestyle that appeals to the modern audience. In order to grow Electrolit has to have a stronger focus on memorable visual identity resonates with athletes and fitness aware individuals.
SOLUTION
By evolving Electrolit’s branding toemphasize lifestyle and an engaging visual identity, there is an opportunity to strengthen brand recognition, increase market share, and appeal to a new generation of health-focused consumers.
